AI Insights · Timothy · April 2023
Top 5 Film & Television Apps on iOS in Latin America: Q1 2023
Discover the performance trends of the leading film and television apps on iOS in Latin America during Q1 2023, including HBO Max, Disney+, Globoplay, Star+, and Crunchyroll.
In the first quarter of 2023, the top 5 film and television applications on iOS in Latin America showcased varying performance trends. Below, we delve into the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.
HBO Max: Stream TV & Movies saw an overall increase in weekly revenue, starting at approximately $582K and peaking at around $927K in mid-March. Weekly downloads experienced a significant rise in mid-January, reaching around 267K, but saw a decline to about 116K by the end of March. Active users grew to a peak of about 2.3M in late February but decreased to approximately 1.8M by the end of the quarter.
Disney+ had fluctuating weekly revenue, starting with around $884K and peaking at about $1M in early January. Revenue then saw a general decline to approximately $600K by the end of March. Downloads remained relatively stable, averaging around 100K to 140K per week, while active users saw a gradual decline from approximately 2.1M at the start of the quarter to around 1.7M by the end.
Globoplay: Novelas, séries e + experienced a notable peak in revenue in mid-January, reaching about $701K, but generally hovered around $300K to $500K for the rest of the quarter. Downloads spiked to approximately 206K in mid-January but later stabilized around 30K to 40K per week. Active users peaked at about 1.1M in mid-January and gradually tapered off to around 666K by the end of March.
Star+ had steady revenue growth, starting at around $256K and peaking at about $381K in late February. Downloads varied, with highs of around 147K in mid-February but dropping to about 95K by the end of March. Active users increased from approximately 1.2M at the start of January to around 1.5M in late February, before stabilizing at around 1.3M by the end of March.
Crunchyroll maintained consistent weekly revenue, starting at around $134K and peaking at about $193K in late February. Weekly downloads remained steady between 30K and 42K. Active users fluctuated slightly, starting at around 286K and peaking at approximately 312K in late February, before settling at around 292K by the end of March.
For more in-depth insights and trends on these applications, visit Sensor Tower.
